Sony Bravia KDL-40EX500 40-inch LCD HDTV features Full HD 1080p resolution; 120Hz refresh rate; CCFL backlight LCD; BRAVIA Engine 2 fully digital video processor; Ambient Sensor and LightSensor technology.

• Ambient Sensor

Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room’s lighting.

• BRAVIA Engine 2

Enjoy sharp, vibrant, life-like images while optimizing color & contrast and significantly reducing noise with the BRAVIA Engine™ 2 fully digital processor.

• BRAVIA® Sync™ Capable

Conveniently operate and control other BRAVIA® Sync™ compatible devices – including BRAVIA® HDTVs, Blu-ray Disc™ Players, surround sound systems, Handycam® camcorders and Cyber-shot® digital still cameras, all with one remote control.

• LightSensor™ Technology

Automatically increase or decrease the level of brightness of your TV’s backlight based on a room’s lighting conditions with the integrated LightSensor™ technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.

• USB Input

Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV’s USB input.

• 7 HD Inputs

Get versatile HD connection options with seven HD inputs, including four HDMI™ inputs to connect a Blu-ray Disc™ player, PlayStation®3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity in addition a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.

Sony KDL-40EX500 reviews

Sony KDL-40EX500 has excellent picture quality, accurate colors and very good contrast.  However, Sony KDL-40EX500 is not a LED LCD TV and does not have Internet contents.  If you want a basic LCD TV with great picture quality and if you spot a good selling price, this can be a great set to buy.

Sony Bravia KDL-40EX500 is one of five models in Sony EX500 series. The other four models are:

• 60-inch, Sony KDL-60EX500
• 55-inch, Sony KDL-55EX500
• 46-inch, Sony KDL-46EX500
• 32-inch, Sony KDL-32EX500